Join our SWOOP Masterclass where we show you how to optimise content for your intranet

In this one-hour masterclass, we will share insights from SWOOP Analytics’ global SharePoint intranet analysis, based on real employee behaviour across nearly 238,000 users and more than 159,000 pages.

Here is what the data shows:

• 67% of Content pages are visited, compared to 41% of News pages

• Only 33% of News articles are read from start to finish

• It would take more than 23 hours per week to read all published News

• The issue isn't traffic. It's content overload, relevance, and structure.

In this session, we'll cover:

• The difference between News and Content performance

• The optimal length for intranet articles (and why shorter wins)

• Why human-centred stories consistently outperform generic updates

• How audience targeting improves completion rates

• When News becomes “old” — and why Content pages remain evergreen

• Practical governance strategies to reduce overload and improve quality

This isn't a writing workshop. It's a data-driven session on how to make your intranet content more readable, more relevant, and more effective.

You'll leave with clear, practical actions to improve readership, strengthen engagement, and ensure your intranet supports both employees and AI initiatives.

Bring your questions as we'll leave space for discussion.

We look forward to having you attend the event!

SWOOP MASTERCLASS